Digital Marketing

QPAC website event pages, emails and social media

Digital Marketing Specifications

The QPAC website is fully responsive, accounting for a large range of devices from mobile through to desktop. The following tables outline the assets required for every new event at QPAC including their respective specifications.

Event Page

QPAC’s event pages have been designed to host additional content to support the decision-making process for website visitors. These pages are flexible depending on the content available. Recommended assets are listed below as “optional”.

   

Asset

Required

File Size

File Size

Format

Notes

Hero image Yes 2560w x 1092h (must adhere to template)
Download template >
View mock-up >
300KB JPEG, min 72dpi Image only. Must be text and logo free
Event page copy Yes N/A N/A 200 words N/A
Cultural Precinct app Image Yes 719w x 281h <50KB JPEG, min 72dpi Image only. Must be text and logo free
QPAC Reviews Image Yes 155w x 105h <50KB JPEG, min 72dpi Image only. Must be text and logo free
QTIX thumbnail Yes 59w x 59h <50KB JPEG, min 72dpi Image only. Must be text and logo free
Feature tile Optional 600w x 600h 250KB JPEG, min 72dpi Image only. Must be text and logo free
Gallery images Optional Any dimension N/A JPEG or TIF Image only. Must be text and logo free
Gallery videos Optional 16:9
High Definition
(1920x1080p, 1280x720p)
Approx. 300mb for a 4min file 15sec, 30sec or 60sec promo
Up to 4mins for seasonal promos/behind-the-scenes content
Codec .H264
Audio 48kHz
Video Bitrate 4mbps to 8mbps
.mov or direct YouTube link
End card for event information and a book at QPAC call‑to‑action
Cast/Artist Headshots Optional 300w x 300h 100KB JPEG, min 72dpi Image only. Must be centered profile shots. Text and logo free

Dedicated Emails

QPAC email templates have been designed to maximise subscriber engagement and conversion. Due to the increasing number of subscribers viewing emails on mobile phones and tablets, email layouts are responsive, adapting content to multiple screen sizes.

Your QPAC Account Manager and the Digital Marketing Team will work with you to develop an email marketing plan specific to your event that targets the most appropriate audiences for your show. Please note that all email marketing campaigns are subject to availability and we encourage early bookings in order to secure your preferred dates.

 

Asset

Required

Dimensions

File Size

Format

Notes

Main email image
/eNews feature
Yes 600w x 300h 100KB JPEG, min 72dpi Image only. Must be text and logo free
Email Recommend Yes 170w x 300h 80KB JPEG, min 72dpi Image only. Must be text and logo free
“Whats On” Highlights image Yes 115w x 150h 80KB JPEG, min 72dpi Image only. Must be text and logo free
“Whats On” Discover more image Yes 90w x 120h 80KB JPEG, min 72dpi Image only. Must be text and logo free

Social Media

   

Asset

Required

Dimensions

File Size

Format

Notes

Facebook static ad Yes, unless video content is provided 1200w x 628h <250KB JPEG, min 72dpi Less than 20% text in overall image
Instagram ad Optional 900w x 900h <250KB JPEG, min 72dpi Less than 20% text in overall image
Facebook carousel ad Optional 900w x 900h <250KB JPEG, min 72dpi Less than 20% text in overall image,
must provide 3 images minimum

CCTV 

QPAC’s internal CCTV system is exclusively available to promote upcoming performances within the venues. Screens are located outside the main box office and in theatre foyers.

 

Asset

Required

Dimensions

File Size

Format

Notes

“Whats On” event image slide Yes High resolution image preferred N/A JPEG or TIF, 300dpi Image only. Must be text and logo free
Promo video Optional 16:9 High Definition
(1920x1080p, 1280x720p)
Approx. 300mb for a 4min file 15sec, 30sec or 60sec
Up to 4mins for seasonal promos/behind-the-scenes content
Codec .H264
Audio 48kHz
Video Bitrate 4mbps to 8mbps
.mov (Quicktime)

End card for event information and a book at QPAC call‑to‑action.
Deadline: Approx. 10 business days before broadcast.

Subtitles recommended for interviews.

Static ad Optional 16:9 High Definition
(1920x1080p, 1280x720p)
Max file size 2mb JPEG or PNG, 72dpi  End card for event information and a book at QPAC call‑to‑action.
Deadline: Approx. 10 business days before broadcast
View specs guide >

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