Strategic Plan 2011-2015
QPAC's Strategic Plan 2011-2015 seeks to position the Centre as an internationally recognised destination for performing arts and entertainment experiences. It outlines four key focus areas:
1. Entertainment
2. Public participation
3. Strategic relationships
4. Commercial investments
Our Vision
An internationally recognised destination for performing arts and entertainment experiences.
Our Purpose
To contribute to the cultural, social and intellectual development of all Queenslanders.
Our Values
Passion
Leadership
Creativity and Innovation
Collaboration
Engagement
Integrity and Honesty
Our Strategic Focus and Priorities
1. Entertainment - Create and showcase high quality, innovative live performance experiences
- Program – create a diverse program that achieves high levels of visitation and expands audience reach.
- Audience experience – provide performing arts experiences that build loyalty and encourage people to return.
2. Public Participation - Connect people, ideas and experiences to support active participation in cultural life
- Access and learning – deliver access and learning opportunities that foster imagination, curiosity and enjoyment.
- Brand – leverage QPAC’s program, facilities, relationships and virtual environment to create and communicate a distinct QPAC brand.
3. Strategic Relationships - Cultivate relationships that expand our capacity and add value
- International – foster relationships that promote QPAC’s brand and support the annual presentation of high profile international productions.
- Expanded delivery – seek partnerships that offer opportunities for growth through program and service delivery outside of QPAC.
- Industry development – utilise QPAC resources, networks and expertise to deliver targeted support to the performing arts industry.
4. Commercial Investments - Deliver integrated commercial services that provide increasing return and meet the highest industry standards
- Investments – manage a diverse suite of commercial arrangements to deliver financial return, incentivise producers and secure Brisbane seasons.
- Services – deliver exceptional, integrated ticketing and food and beverage services.
Our Enablers
- Staff – a workforce that is expert, responsive and passionate about the value of the arts.
- Facilities– performance and entertainment spaces that meet the expectation of audiences, staff and industry.
- ICT - ICT solutions that support QPAC and qtix staff and customers in achieving commercial and artistic outcomes while promoting growth and innovation.